The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 

 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:45 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:18:52 Content Spotlights  

ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY 

PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale 

 

00:39:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:36 Marketing Tech and Apps 

ROGER: It’s all about AI for professional speakers: 

Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)

Or maybe just go along to a meeting of https://www.toastmasters.org/ 

PASCAL: It’s all about superior content curation using AI 

Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. 

Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation 

Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc. 

 

00:56:29 Film Marketing  

 Presumed Innocent (1990)  

 Director; Alan J. Pakula 

Writers: Scott Turow, Frank Pierson, Alan J. Pakula 

Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, 

As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. 

Taglines:  

• Sometimes it's dangerous to presume. 
• Attraction. Desire. Deception. Murder. No one is ever completely innocent. 
• Some people would kill for love. 

A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/