Two Geeks and A Marketing Podcast

Roger Edwards and Pascal Fintoni

Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. • In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing Please subscribe and leave comments and suggestions in the usual places. More information about Pascal Fintoni and Roger Edwards. https://pascalfintoni.com/ https://rogeredwards.co.uk/services/ read less
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Episodes

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
21-03-2024
The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG11500:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undiesPASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms00:44:46 Film MarketingHIDDEN FIGURES (2016)Director: Theodore MelfiWriters: Theodore Melfi and Allison SchroederStarring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.Music by: Hans Zimmer + tracks by Pharel WilliamsTagline: Meet The Women You Don’t Know, Behind the Story You Do.We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.· In the News.· Content Spotlight· This Week in History· Marketing Tech and Apps· Film MarketingPlease subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKAPascal Fintoni: https://pascalfintoni.com/ Roger Edwards:
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114
28-02-2024
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:38 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights  ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.  00:38:35 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:48:02 Marketing Tech and Apps ROGER: It’s all about giving a speech. Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 PASCAL: It’s all about creating content with more depth and authority. Research the current findings and observations from research papers: https://consensus.app/search/ Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com  00:56:02 Film Marketing  Southern Comfort (1981) Director: Walter Hill Writers: Michael Kane, Walter Hill, David Giler Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast Music by: Ry Cooder Tagline: It’s the land of hospitality... unless you don’t belong there. Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content...
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
15-02-2024
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:37 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights  ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 00:29:47 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:30 Marketing Tech and Apps ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple  Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech Dragon by Nuance: https://www.nuance.com/dragon.html PASCAL: It’s all about recent updated from Google/Alphabet YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features https://blog.google/products/gemini/bard-gemini-advanced-app/  00:45:46 Film Marketing  THELMA & LOUISE (1991) Director: Ridley ScottWriter: Callie Khouri  Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) Music by: Hans Zimmer  Tagline: Somebody said get a life... so they did! We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG...
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112
31-01-2024
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:07 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights  ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001  00:29:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:11 Marketing Tech and Apps ROGER: It’s all about animated drawing video makers: Doodly: https://www.voomly.com/doodly Video Scribe: https://www.videoscribe.co/en/ PASCAL: It’s all about creating content briefs Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 00:51:18 Film Marketing  Where Eagles Dare (1968) Director: Brian G. HuttonWriter: Alistair MacLeanStars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton DiffringMusic by: Ron Goodwin They dare to climb a terrifying new peak in suspense... all the way up to hell! Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the...
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
20-12-2023
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
The One where we review the Best Bits Of 2023 – Christmas Special - TG111  00:00:00 Introduction  Here are your hosts, Roger and Pascal.  This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards   00:06:11 In the News  3 news items each. Which will be the winning news? 00:16:56 Content Spotlights  ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023  Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw  PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century  00:29:37 This Week in History  We share our top 3 historical events and then choose the winners. 00:37:04 Marketing Tech and Apps ROGER’S TOP 3 MARKETING TECH & APPS OF 2023  BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/  DJI Osmo Pocket 3:
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110
22-11-2023
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution' Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more. What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers? Lessons from Belfast What it’s like to be a closing keynote speaker and waiting until the end of the day. How Ciaran McKeon made a spook Heineken Advert that went mega viral. The surprise appearance of Seth Godin at the conference and his simple marketing wisdom. The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards:
The one  about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109
08-11-2023
The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109
The one  about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:30 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:12 Content Spotlights  ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips   00:24:35 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:31:33 Marketing Tech and Apps  ROGER: It’s all about YouTube growth – TubeBuddy or VidIQ?  VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard TubeBuddy: https://www.tubebuddy.com/  PASCAL: It’s all about converting long form videos  AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/  UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/   Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us  https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion   00:40:24 Film Marketing  KILLERS OF THE FLOWER MOON (2023) Director: Martin Scorsese Writers: Martin Scorsese with Eric Roth Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
25-10-2023
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:05:02 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:52 Content Spotlights  ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour  https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314   00:36:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:33 Marketing Tech and Apps ROGER: It’s all about video again  Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk  PASCAL: It’s all about getting more value from your content  Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard  Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/   00:56:06 Film Marketing  Paths of Glory (1957)  Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online...
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
11-10-2023
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107   00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:01:57 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:16 Content Spotlights  ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html  00:29:10 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:36:38 Marketing Tech and Apps ROGER: It’s all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator  PASCAL: It’s all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images   00:46:15 Film Marketing  Jurassic Park (1993) Director: Steven Spielberg  Writers: Michael Crichton and David Koepp  Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight,   Music: John Williams   Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...
The one about The Best Of ‘In The News’ (Part 1) – January to June 2023
27-09-2023
The one about The Best Of ‘In The News’ (Part 1) – January to June 2023
Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.#marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations. Enjoy! Roger Edwards and Pascal Fintoni 00:00:00 Introduction - Here are your hosts, Roger and Pascal. 00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming. 00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers. 00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge. 00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4. 00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back! 01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze. 🤔 Q: what do you make of the first-half of 2023 from a marketing perspective?🤔 Q: do you have marketing news you would like to mention? Add them to the comments!🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms?About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film...
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
13-09-2023
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106   00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:04:32 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:03 Content Spotlights  ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/  00:33:31 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:38:07 Marketing Tech and Apps ROGER: It’s all about retrieving deleted files:  Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/  PASCAL: It’s all about media assets and ideas for your next project:  Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more!  Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc.  00:47:27 Film Marketing   Gladiator (2000)  Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the...
The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105
30-08-2023
The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105
The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105    00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:06 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:34 Content Spotlights  ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger’s RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw  00:35:24 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:23 Marketing Tech and Apps    ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app   PASCAL: It’s all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview  00:51:42 Film Marketing   PITCH BLACK (2000)   Director: David Twohy   Writers: David Twohy and brothers Ken and Jim Wheat  Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast.  Music: Graeme Revell  We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better...
The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104
16-08-2023
The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104
The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104    00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:45 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:54 Content Spotlights  ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century  00:37:13 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:28 Marketing Tech and Apps   ROGER: It’s all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard  Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It’s all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons.  00:56:33 Film Marketing  HEAT (1995)  A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal  We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It’s famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s...
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
04-08-2023
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:32 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:27 Content Spotlights  ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation: https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA   00:28:50 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:35:47 Marketing Tech and Apps    ROGER: It’s all about K Apps KineMaster: https://kinemaster.com/ WEBTOON: https://www.webtoons.com/en/ Weverse: https://weverse.io/  PASCAL: It’s all about reconnecting with long form content The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles   00:46:26 Film Marketing   OPPENHEIMER (2023) Director: Christopher Nolan Writer: Christopher Nolan Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.  About Two Geeks and A Marketing...
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102
20-07-2023
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:43 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:43 Content Spotlights  ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/   00:32:00 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:39:48 Marketing Tech and Apps    ROGER: It’s all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/  PASCAL: It’s all about approaching AI tools the right way Flow GPT https://flowgpt.com/  a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential  00:52:48 Film Marketing   Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot?   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a...
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101
05-07-2023
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:03 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:12 Content Spotlights  ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/  00:29:56 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:38:27 Marketing Tech and Apps    ROGER: It’s all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3  PASCAL: It’s all about getting your business on the map  Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don’t forget Facebook Places https://www.facebook.com/places/  00:49:44 Film Marketing   NO WAY OUT (1987)  Directors: Roger Donaldson  Writers: Kenneth Fearing (novel), Robert Garland (screenplay)  Music by: Maurice Jarre  Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast  Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a...
Film Marketing Special with Kate Edwards Talent Manager - TG100
08-06-2023
Film Marketing Special with Kate Edwards Talent Manager - TG100
Film Marketing Special with Kate Edwards Talent Manager - TG100To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards00:03:32 A week in the life of Kate Edwards00:06:20 The difference between a manager and an agent?00:17:46 What made you decide to become a talent manager?A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!00:25:50 How do you decide on who you will look after as a manager?Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.00:30:25 Being on the set of Dirty Dancing and other stories00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more00:45:47 Spotlight on: Will Patton and sustaining a career over several decades00:48:26 Film projects to watch out for00:50:38 The Film Marketing Fun Quiz!If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last?Which band or artist would you invite to play for you and your friends at your birthday party?00:55:56 Final words and farewellAbout Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b
31-05-2023
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99bIn this bonus episode Roger and Pascal talk about the following AI news topics:BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99
03-05-2023
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:07 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:12:50 Content Spotlights  ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw  PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/  00:27:08 Marketing Tech and Apps    ROGER: It’s all about BlueSky and Windows:  BlueSky: https://www.techradar.com/features/bluesky-is-like-twitter-without-elon-musk-and-thats-good-enough-for-me How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105   PASCAL: It’s all about inspiration for your website  Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components. Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/   00:38:36 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:58 Creator Shout Outs  ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/  00:51:52 Film Marketing   TREMORS (1990)  Directors: Ron Underwood Writers: S.S. Wilson, Brent Maddock (also producers) Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd Music by: Ernest Troost and Robert Folk Creature Effects:...
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98
19-04-2023
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:20 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:58 Content Spotlights  ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/  00:32:29 Marketing Tech and Apps    ROGER: It’s a random selection:  Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ Find and share B Roll video on Envato Market: https://videohive.net/  PASCAL: It’s all about better content ideas  Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence   00:42:34 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:49:40 Creator Shout Outs  ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal  PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/  00:54:01 Film Marketing   Operation Fortune: Ruse de Guerre (2023)  Director: Guy Ritchie  Writers: Guy Ritchie, Ivan Atkinson, Marn Davies  Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)  An excellent