The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75

The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75 

 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

 

00:02:36 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

 

00:15:06 Content Spotlights  

ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ 

PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen 

https://moz.com/blog/customer-journey-mapping-on-google 

 

00:32:12 Marketing Tech and Apps   

ROGER: It’s all about Travel again 

The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ 

Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ 

PASCAL: It’s all about old school SEO tools: 

Ubersuggest https://neilpatel.com/ubersuggest/ From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. 

Moz Free Tools https://moz.com/free-seo-tools Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more! 

 

 

00:41:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 

00:50:05 Creator Shout Outs  

ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ 

PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt? 

 

00:55:19 Film Marketing  

Top Gun: Maverick (2022) 

Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017) 

Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins 

Starring: Tom Cruise stars as the test pilot Maverick and Val Kilmer. Cruise and Kilmer reprise their roles from the first film.  

We look at the initial marketing  – a very tight and controlled marketing campaign with no danger of message fatigue for what has been a 3-year wait and look at the key elements: the aircraft, the training, the nostalgia 

 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/