The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74

The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74 

 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

 

00:03:59 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

 

00:15:05 Content Spotlights  

ROGER: It's Time for Brands to Find Their Voice Again - Three ways to rediscover a critical brand asset by John Long on Muse by Clio: https://musebycl.io/musings/its-time-brands-find-their-voice-again 

PASCAL: The rise of Canva, the $40 billion design juggernaut by Mark Wilson for Fast Company: https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies 

 

00:31:31 Marketing Tech and Apps   

ROGER: It’s all about travel (again): 

Use a hotel to work or relax before your trip home: https://www.dayuse.co.uk/ 

Compare all accommodation (Hotels, AirBnB etc) https://www.cozycozy.com/gb 

PASCAL: It’s all about content repurposing: Gifs.com https://gifs.com create a short video or gif extract from your YouTube videos 

Tiny Wow https://tinywow.com/ convert written, video content into all other file formats. 

 

00:38:50 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 

00:45:18 Creator Shout Outs  

ROGER: Daryl Cygler – Top broadcasters are okay to use smartphone video. Look at the Netflix Guidelines: https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web 

PASCAL: Phil Pallen, Personal Brand Strategist and author of multiple guides and free resources https://philpallen.co/freebies 

 

00:50:49 Film Marketing  

Death On The Nile (2022) 

Director: Kenneth Branagh 

Writers: Michael Green (Screenplay), Agatha Christie (Novel) 

Stars: Kenneth Branagh, Gal Gadot, Tom Bateman, Annette Bening, Emma Mackey 

Taglines: Murder was just the beginning. 

The poster and social media marketing campaign for Death on the Nile was visually stunning but the production was troubled by scandal and the pandemic. We look closely at what happened getting this excellent film onto the big screen. 

 

 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/