Episode 51
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:01:26 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:27 Content Spotlights
ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/
PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership
00:27:38 Marketing Tech and Apps
ROGER: It’s all about video:
The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2
DJI Creator Combo – wireless microphone.
PASCAL: It’s all about a simple yet powerful podcasting set-up:
Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini
Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E
00:36:33 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:14 Creator Shout Outs
ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”.
PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am!
https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA
00:49:36 Film Marketing
The Tomorrow War (2021)
Director: Chris McKay (Robot Chicken, The Lego Batman Movie)
Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub
Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out)
A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect.
Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
