The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:44 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:36 Content Spotlights  

ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ 

PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 

00:32:24 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:40:41 Marketing Tech and Apps 

ROGER: It’s all about video tools for business efficiency: 

Loom: https://www.loom.com/ 

Vidyard: https://www.vidyard.com/ 

PASCAL: It’s all about creating ‘real’ marketing campaigns: 

Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys 

LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes. 

 

00:47:05 Film Marketing  

FRIGHT NIGHT (1985)  

Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)  

Written by: Tom Holland  

Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson 

We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/