Live with Roger and Pascal Episode 4: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: What is the best way to rethink your website experience?

Roger is inviting Pascal to revisit and recap on the following:

The 4 Types of Website Visitors

from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?

This is a very common challenge and query from up-and-coming speakers.

Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The Menu (2022)

A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.

1. The Power of Straplines:

The film’s marketing leaned heavily on its witty straplines:

"Painstakingly Prepared. Brilliant Execution."

"A FINE PLACE TO DI(N)E"

"ONE PERCENTER DI(N)E HERE"

"MOVIE STARS DI(N)E HERE"

2. Inventing Restaurant Review:

To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:

“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”

These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.

⏰ Timestamps

0:00 – Introductions & Show Format

2:07 – Segment 1: Marketing Made Simple

12:55 – Segment 2: Speakers Corner

21:00 – Segment 3: Film Marketing Revisited

28:24 – Key Takeaways & Final Comments

👇 Over to you:

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Comment below with your questions or topics for future episodes

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🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​