The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107

The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107  

 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

 

00:01:57 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

 

00:14:16 Content Spotlights  

ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt 

PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html 

 

00:29:10 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 

00:36:38 Marketing Tech and Apps 

ROGER: It’s all about YouTube video promotion: 

Veefly: https://veefly.com/dashboard/video-list 

HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator 

 

PASCAL: It’s all about improving your website accessibility score 

Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages 

Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images 

 

 

00:46:15 Film Marketing  

Jurassic Park (1993) 

Director: Steven Spielberg  

Writers: Michael Crichton and David Koepp  

Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight,   

Music: John Williams   

Strapline: An Adventure 65 million Years in the Making. 

We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from. 

 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/