Episode 49
The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49
The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:38 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:38 Content Spotlights
ROGER: Want to Display Your Active Listening Skills? Try Using These 33 Powerful Phrases by Judy Koutsky in Parade. https://parade.com/1225650/judykoutsky/active-listening-phrases/
PASCAL: McKinsey: These are the skills you will need for the future of work by Marco Dondi, Julia Klier, Frédéric Panier, Jörg Shubert for World Economic Forum:
00:26:21 Marketing Tech and Apps
ROGER: Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/
One year of Random Red Thursday – Vivino App: https://www.vivino.com/app
PASCAL: It’s all about that extra bit of customer care
Glide Apps - Build an app from a Google Sheet in five minutes: https://www.glideapps.com/
Canva – Set up templates and record video instructions https://www.canva.com/templates/
00:39:44 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:35 Creator Shout Outs
ROGER: What the F*** is Going On – Podcast by Mark Steele. https://shows.acast.com/what-the-fuck-is-going-on-with-mark-steel https://bit.ly/3xF8rFz
PASCAL: James Cridland, the Editor of Podnews - Your daily briefing for podcasting and on-demand audio content https://podnews.net/
00:54:00 Film Marketing
SkyFall (2012)
The 23rd Bond film, and the third starring Daniel Craig started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny, but they did this without getting too cheesy.
Directed by Sam Mendes, and featuring a chilling villain in Mr Silva played by Javier Bardem with a standout theme song by Adele this was a top-class Bond film. And like all the Daniel Craig films it doesn’t end with Bond sailing away into the sunset with the latest Bond girl – it ends with the tragic death of Judi Dench’s M.
In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes of Heineken, Honda, Sony and Coca Cola, all of whom ran their own, huge, innovative and viral marketing campaigns.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
