The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:32 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:14:17 Content Spotlights

ROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies

PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U

00:29:18 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:36:07 Marketing Tech and Apps

ROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/

PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms

00:44:46 Film Marketing

HIDDEN FIGURES (2016)

Director: Theodore Melfi

Writers: Theodore Melfi and Allison Schroeder

Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.

Music by: Hans Zimmer + tracks by Pharel Williams

Tagline: Meet The Women You Don’t Know, Behind the Story You Do.

We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

· In the News.

· Content Spotlight

· This Week in History

· Marketing Tech and Apps

· Film Marketing

Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/