The one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59

The one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59 

 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

 

00:01:32 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

 

00:11:52 Content Spotlights  

ROGER: 50 Resources and Tools to Turbocharge Your Copywriting Skills by Freya Giles in Smashing Magazine: https://www.smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/ 

 

PASCAL: Techscape: What To Expect From The Online Safety Bill by Dan Milmo for The Guardian: https://www.theguardian.com/technology/2021/nov/10/techscape-online-safety-bill-ofcom 

 

 

00:24:00 Marketing Tech and Apps   

ROGER: It’s all about Radio. 

Radio UK App: https://apps.apple.com/gb/app/radio-uk-live-fm-stations/id1488265833 

Mad Wasp Radio App: https://apps.apple.com/gb/app/mad-wasp-radio/id1405556303 

PASCAL: It’s all about the surprising future of video marketing: 

https://www.synthesia.io/ create AI presenters in over 40 languages using avatars or video recording of yourself and teammates 

https://www.lalal.ai/ extract and separate vocal, instrumental, drums, bass guitar and piano tracks without quality loss 

 

00:32:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 

00:40:24 Creator Shout Outs  

ROGER: Nemanja Zivkovic – The Funky Marketing Show https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408 

PASCAL: The VR/AR Association: Everything VR & AR weekly podcast hosted by Tyler Gates and Sophia Moshasha, produced by Teddy Magrane, Robert Dough and Vicky Sweet. https://www.thevrara.com/podcast 

 

00:45:00 Film Marketing  

X-Files: I Want to Believe (2008) 

Director: Chris Carter  

Writer: by both Carter and Frank Spotnitz 

Music By Mark Snow  

Stars: David Duchovny, Gillian Anderson, and Mitch Pileggi,  

Strapline: To Find The Truth, You Must Believe. 

The second X-Files film is a good detective style mystery but features none of the series usual UFO mythology or “monster of the week” story-telling and as a result doesn’t feel like an X-Files film. Plus, the marketing for the film fell well short of what was needed to promote the film against other releases such as the Dark Knight. 

Roger and Pascal think about what they would have done if they’d been in charge back in 2008 to create a much more hard hitting and immersive campaign. 

 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/